The Haupt Racing Team (HRT) is expanding its partner portfolio and entering into a strategic partnership with the medical health and performance company dieFITMACHER. The partnership aims to holistically optimize the team’s performance while raising awareness of innovative approaches in the field of health and performance within international motorsports.
- dieFITMACHER is the Haupt Racing Team’s new partner
- Integration of medical expertise into racing operations
The collaboration focuses on the development and implementation of a structured medical performance system for drivers, engineers, and team. This approach takes a holistic view of all phases—from preparation and training through the physical demands of race weekends to targeted recovery—and provides scientific support throughout.
Motorsports place the highest demands on both people and machinery: physical strain, mental precision, extensive travel, and constant readiness to perform require new, integrated solutions. Together with dieFITMACHER, HRT is addressing precisely this need and creating a platform to establish modern approaches from preventive medicine, performance diagnostics, and recovery within a professional high-performance environment.
A key component of the collaboration is the integration of medical expertise into racing operations as well as dieFITMACHER’s presence at the racetrack. This creates an authentic platform to demonstrate the effectiveness of modern health and performance concepts under real competitive conditions.
The new partnership will also be visible to the public. The dieFITMACHER logo will appear on the C-pillar of all HRT race cars. In addition, the partnership offers a wide range of activation opportunities in the international motorsports arena—from joint communication initiatives and content formats to B2B approaches in the areas of performance, health, and sustainable performance.
With this collaboration, HRT and dieFITMACHER are sending a clear signal for a new dimension of partnerships in motorsports: data-driven, scientifically grounded, and offering genuine added value—both on and off the racetrack.
Michael Stadlmann, Co-Founder & CEO of dieFITMACHER: “Our goal is not just to implement individual measures, but to establish a sustainable performance system. When all the gears mesh together—from medical cellular optimization to nutrition, recovery, and mental performance—a real competitive advantage emerges.”
Dr. Matthias Kirchmayr, Co-Founder & Medical Director of dieFITMACHER: “Motorsports is a high-performance sport. Anyone who wants to compete at this level over the long term must approach health, vitality, and performance from a medical perspective and manage them systematically. This is exactly where our approach comes in.”
Ulrich Fritz, Chief Executive Officer Haupt Racing Team: “For us, this partnership is an important step toward taking a holistic approach to performance and bringing new momentum to motorsports. With dieFITMACHER, we are gaining a partner who not only contributes medical expertise but also works with us to develop and showcase innovative concepts.”
