The Haupt Racing Team is further expanding its cooperation with mobility partner Merbag. In the coming season, HRT will enter the Mercedes-AMG GT3 with exclusive Merbag designs in prestigious championships. The Swiss car dealer and the team from Drees are thus intensifying their successful collaboration.
- Extended partnership with mobility partner Merbag
- HRT vehicles in international racing series with Merbag complete designs
The Haupt Racing Team is intensifying its successful partnership with its exclusive mobility partner Merbag for the new season. The largest Mercedes-Benz dealer in Switzerland and leading representative of the Stuttgart brand in Europe is once again providing the racing team with a premium fleet of vehicles from the wide Mercedes-Benz product portfolio this season. The cooperation between Merbag and HRT also includes close collaboration in the sectors of after-sales and car servicing as well as support at international corporate events. In this segment, driving training sessions, ride-along experiences, exclusive VIP events, product presentations and similar motorsport-related events are realized.
The Zurich-based company has been one of the team's partners since 2022. Last season, HRT's Mercedes-AMG racing cars competed in the ADAC GT Masters and the Nürburgring Endurance Series in Merbag colors. In the ADAC GT Masters, this alliance celebrated the team championship in the top-class GT3 series.
HRT and Merbag are intensifying their cooperation in 2024. In the coming season, cars with the complete Merbag design will be competing for success in various international racing series in which the Haupt Racing Team enters. The fascinating new design is finished with elements in the basic color bronze-brown metallic matt and combines the familiar look of the HRT cars with the corporate colors of Merbag. With this combination of dynamism and understatement, the Haupt Racing Team and Merbag are taking their promising collaboration to a new level.
Further details on the joint commitment and the car line-ups will be announced shortly.
Thomas Kast, CEO of Car Dealership at Merbag Group: " It was a logical step for us to raise the partnership with HRT to a new level for the 2024 season. The successes in the 2023 season have shown that this is the right time. Seeing the Mercedes-AMG GT3 race cars with full Merbag designs in major and spectacular international racing series makes us very proud. We are delighted to make a strong contribution to the success of the highly professional Haupt Racing Team and to be able to offer our customers special experiences with the Mercedes-AMG performance brand and top-class motorsport at the same time."
Ulrich Fritz, Chief Executive Officer Haupt Racing Team: "We are delighted to have a trusted and reliable partner at our side in Merbag, with whom we are intensifying our collaboration this year. After the very successful 2023 season, in which we were able to celebrate the team championship in the ADAC GT Masters together with Merbag, we are full of optimism for the future together. We are looking forward to an exciting and successful 2024."
About Merbag
Merbag stands for "Mercedes-Benz Automobil AG" and is the umbrella brand of the Swiss Merbag Holding AG, whose roots in Zurich stretch back to 1912. Nowadays, the group is active throughout Europe with 21 independent companies in the automotive and real estate sectors. The core business is the automobile trade. As an authorized distribution and service partner for the brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, smart and Fuso, the company specializes in the sale and aftersales care of new and used cars. In Europe, Merbag is one of the leading Mercedes-Benz representatives with 28 sites in Switzerland, five in Italy, five in Luxembourg, six in Austria and six in Germany. Roughly 3,000 dedicated employees, their expertise and experience ensure satisfied customers every day.
About HRT
HRT stands for HAUPT RACING TEAM. The motorsport team was founded in July 2020 by racing driver and entrepreneur Hubert Haupt and has firmly established itself in international GT3 sport within a very short time. As well as numerous race wins and top results, HRT’s greatest success came in 2021 when it won the Drivers’ Championship in the DTM. In 2023, the team celebrated its most successful season to date, competing in the DTM, the Nürburgring Endurance Series, the GT World Challenge Europe and the 24-hour races at the Nürburgring and Spa-Francorchamps, among others. Many of these race outings are as a Mercedes-AMG Performance Team with extended factory support. HRT is also involved in professional sim racing and is a sought-after partner for technical development projects and motorsport events of all kinds. The HAUPT RACING TEAM is based in Drees, which is located at the Nürburgring.
